Mahdi Denaib

Salesforce Program & Release Leader | Agile TPM | Multi-Cloud Architecture

Building Salesforce programs that ship on time, deliver measurable outcomes, and drive adoption across enterprise environments. Specializing in multi-cloud architecture, CI/CD optimization, and data governance.

📧 edenaib@gmail.com
📱 +48 510 374 149
📍 Kraków, Poland
🔗 LinkedIn Profile
🏆 Trailhead Ranger
25+ Countries Managed
75% Data Governance Improvement
50% CRM Adoption Increase
48hrs Data Latency Reduction
25% Time-to-Market Acceleration
20% Release Incident Reduction

Professional Experience

15+ years leading strategic programs across healthcare, retail, telecommunications, and financial services

Principal Consultant / EMEA Release Manager

Deutsche Glasfaser 2023 - 2025 Telecommunications
  • Reduced release-related incidents by 20% through standardizing deployment processes and improving release quality
  • Optimized CI/CD pipelines, resulting in 7% faster release speed and automated regression testing for CRM workflows
  • Spearheaded the release lifecycle across CRM integrations, partnering with DevOps for quality and process optimization
  • Ensured data integrity through strict release standards and workflow automation compliant with industry best practices

Global Salesforce Program Manager

L'Occitane Group 2023 - 2024 9 Countries, 4 Brands
  • Delivered global CRM roadmap across 9 countries and 4 brands, reducing operational silos by 10%
  • Boosted CRM adoption by 50% through effective stakeholder engagement and agile delivery cycles
  • Improved data governance compliance by 75% within sales and marketing domains
  • Led technical integrations between Salesforce Service Cloud, Commerce Cloud, MDM, and Marketing Cloud
  • Managed multi-cloud initiatives driving interoperability for seamless customer journeys
  • Monitored program KPIs, measuring ROI and ensuring successful post-go-live adoption

EMEA Salesforce Release Manager

Accenture 2022 - 2023 Financial Services
  • Resolved 18-month backlog by unblocking siloed processes, reducing technical debt across Salesforce orgs
  • Accelerated time-to-market by 25% through improved coordination and streamlined release gating
  • Reduced post-deployment data issues by implementing pre-release validation protocols
  • Managed release lifecycle for 3 Salesforce Financial Cloud orgs, ensuring alignment across vendors
  • Conducted Release Readiness and Milestone Reviews ensuring on-time, within-budget delivery

Global Program Leader - Data & Analytics

GE Healthcare 2018 - 2022 25 Countries
  • Delivered global CRM roadmap impacting 25+ countries, reducing operational silos by 10%
  • Increased data pipeline reliability, reducing data latency by 48 hours and improving analytical insight speed
  • Empowered leadership with self-serve dashboards, resulting in 7% faster decision-making
  • Harmonized Salesforce Einstein Analytics and SAP Data models, reducing reporting discrepancies by 20%
  • Partnered with cross-functional teams to enhance advanced data analytics across Salesforce/SAP and BI tools
  • Created cohesive enterprise business intelligence strategy meeting commercial needs

SR Business Analyst | Release Manager

ABB 2017 - 2018 Industrial Technology
  • Owned Master Data Salesforce integrations spectrum as main speaking partner for business stakeholders
  • Translated business requirements into effective features and stories ready for development
  • Led requirements management, design, and change management initiatives

Digital Transformation Business Analyst

HSBC 2014 - 2017 Financial Services
  • Led digital transformation initiatives for CRS & FATCA compliance projects
  • Worked collaboratively with delivery partners and SMEs on KYC & AML compliance requirements
  • Managed requirements, design, change management, and testing for regulatory initiatives

Consulting Services

End-to-end Salesforce program delivery, from strategy to execution

🎯

Program Management

Strategic program leadership for complex Salesforce initiatives across multiple clouds and geographies.

  • Multi-cloud roadmap development
  • Global rollout coordination (9-25 countries)
  • Stakeholder alignment & executive reporting
  • KPI tracking & ROI measurement
  • Post-go-live adoption & optimization
🚀

Release Management

Enterprise-grade release operations ensuring predictable, high-quality Salesforce deployments.

  • CI/CD pipeline optimization
  • Automated regression testing
  • Pre-release validation protocols
  • Multi-org release coordination
  • Incident reduction strategies (20% improvement)
🏗️

Architecture & Integration

Multi-cloud architecture design and cross-system integration for unified customer experiences.

  • Service/Commerce/Marketing Cloud integration
  • MDM & data architecture design
  • SAP-Salesforce integration
  • API strategy & implementation
  • Enterprise security & compliance
📊

Data & Analytics

Business intelligence strategy and data governance frameworks for actionable insights.

  • Einstein Analytics implementation
  • Data governance frameworks (75% improvement)
  • Self-service dashboard development
  • Data pipeline optimization
  • Reporting accuracy enhancement (20% reduction in discrepancies)
🔄

Agile Transformation

Agile coaching and process optimization for high-performing delivery teams.

  • SAFe & Scrum implementation
  • DevOps best practices
  • Team coaching & capability building
  • Process standardization
  • Continuous improvement methodologies
✅

Change & Adoption

Change management strategies driving user adoption and business value realization.

  • Adoption strategies (50% increase achieved)
  • Training & enablement programs
  • Change impact assessment
  • Communication planning
  • Hypercare & support operations

Core Expertise

Comprehensive technical and leadership capabilities across the Salesforce ecosystem

Salesforce Platforms & Tools

Sales Cloud Service Cloud Marketing Cloud Commerce Cloud Experience Cloud Financial Services Cloud Einstein Analytics Lightning Platform Salesforce AI Conga CPQ

Technical & Integration

CI/CD Pipelines DevOps API Integration Master Data Management (MDM) SAP Integration Data Migration ETL Processes Azure Git Jira/Confluence

Analytics & Business Intelligence

Power BI Tableau Qlik Data Governance Data Warehousing KPI Design Executive Dashboards Snowflake SQL

Methodologies & Frameworks

Agile (Scrum/Kanban) SAFe PRINCE2 ITIL TOGAF Lean Methodologies Change Management Enterprise Agile Coaching

Industry Expertise

Healthcare & Pharma Retail & E-commerce Financial Services Telecommunications Manufacturing GDPR/HIPAA Compliance KYC/AML

Languages

English (Fluent) French (Fluent) Arabic (Native) Polish (Conversational)

Certifications & Credentials

Industry-recognized certifications demonstrating expertise across Salesforce, Agile, and enterprise architecture

Salesforce Certified Sharing & Visibility Architect

Advanced security architecture

Salesforce Certified AI Associate

AI and Einstein platform expertise

Salesforce Certified Administrator

Platform administration & configuration

Salesforce Certified Platform App Builder

Custom application development

Salesforce Certified Developer

Apex and Lightning development

ICAgile Enterprise Agile Coaching

Enterprise transformation leadership

ICAgile Coaching Agile Transformations

Change management & coaching

TOGAF 10 Foundation

Enterprise architecture framework

Conga 201 CPQ Product Level 1

CPQ implementation expertise

PRINCE2 Foundation

Project management methodology

ITIL Foundation

IT service management

GE Management Institute

Influential Leadership & Innovation

Let's Build Something Great

Ready to transform your Salesforce operations? I help enterprises deliver predictable, high-quality releases that move the numbers. Available for full-time, contract, or consulting engagements globally.

Get In Touch View LinkedIn